About this blog

The Live-Marketing Blog is a cooperation of VOK DAMS : ILM and CScout Trend consultancy.

About VOK DAMS :ILM, Institute for Live-Marketing

VOK DAMS : ILM is the world’s first Institute for integrated direct communication. Our expert teams conduct market research, analyse strategies and operational measures in the Live-Marketing sector. VOK DAMS : ILM examines operations, integrates single measures to consistent marketing strategies and is your event- and live-marketing consultancy.

About CScout Trend consultancy

CScout monitors and analyzes trends in international hotspots to inspire leading companies and agencies. CScout is a strategic consultancy and market research agency, based in New York, Tokyo, London and Munich. Since 1997 CScout has been scanning trendsetting marketing, lifestyle and consumer technology bringing you custom-tailored reports, workshops and trend tours.

About the authors:

Colja M. Dams is CEO of the VOK DAMS GROUP. He is founder and president of the ISES European chapter (International Special Events Society). Graduated in economics, he already founded his first IT company, CompuCoach GmbH, while studying at University. He also participates in several non-profit organizations, as the child-care project “FantasyTour”.

Monty C. M. Metzger is Entrepreneur and Managing Director of CScout Trend Consultancy in Germany. Already during his studies in Munich and Zurich he founded his first company. He graduated in Marketing and Business Adminstration. Before he joined CScout he worked for international companies in the field of Marketing and Innovation Management.

Wolfgang Altenstrasser is the Managing Director of VOK DAMS : ILM, Institute for Live-Marketing. He specializes in development of new products, market-driven analyses, strategical consulting, integrated communication projects as well as the supervision of long-term client relationships.